Here is what I’ve been reading this week.
- The David Ogilvy memo. This post at Business Insider reveals a memo written by famous copywriter (and founder of the marketing firm Ogilvy & Mather). The memo lists ten short tips on how to be a better writer. This list is great! You should read it. It doesn’t matter if you define yourself as a writer (as I do) or if you define yourself as anything else. It’s a great list of writing best practices for anyone who has to write a blog post, an email, a PowerPoint, a memo… you name it. It’s still so relevant today.
- 5 of today’s problems that need to be solved. If you were next the Steve Jobs, what problem would you solve? Umair Haque wrote an article about that at Harvard Business Review. The article uses Haque’s experience in a coffee shop to reveal 5 of the big problems facing us today (you might be surprised at what they are) and he calls on the next Steve Jobs among us to solve these problems.
- Stop thinking keywords, think topics. Easily my favorite article of this week’s reading, the good folks at Moz inspire marketers and entrepreneurs to stop getting so caught up in keywords but rather to focus on topics (and, in particular, searcher-centric topics). Great stuff here and a huge opportunity for anyone starting an online biz!
- The Planet’s 24 Largest Social Media Sites, And Where Their Next Wave Of Growth Will Come From. Although this article ultimately points to a larger report that is accessible with a trial subscription, it still provides some really interesting value for marketers wondering about the value and opportunity of social media. It’s filled with facts that I find quite motivating as marketer — there really is a lot of exciting places to promote a brand.