Aaron Hoos’ weekly reading list: ‘Copywriting, content marketing, and online marketing’ edition

Aaron Hoos: Weekly reading list

Here’s my weekly (er… “weekly-ish”) reading list.

  • 5 ways to write a damn good sentence. I am a sucker for good sentences. This post in Copyblogger describes the elements of writing compelling sentences — perfect for the copywriter, novelist, blogger, content marketer, or anyone else who needs to communicate through words. Bonus: This post quotes Stanley Fish, whose book How to Write a Sentence and How to Read One is one of my favorite books of the year.
  • How to use content marketing for a boring industry. I’m often hired to write content for financial and real estate professionals. As much as I love these topics, other people find them super boring. I love the challenge of trying to make boring topics interesting, compelling, and even riveting. I’ve also noticed that there is no shortage of content in some niches but other (boring!) niches, there is almost none, which hints at MASSIVE opportunity. I’m going to blog about this a little more in the future.
  • One activity you should do on your blog every day. Some people think that blog posts, once written, should never be touched. I don’t agree. I believe you can resurrect old content (see my blog content defibrillator blog post). In this post by Problogger, Darren Rowse gives some step-by-step methods for freshening up your old content to extend its value to you and your readers.
  • The beginners guide to online marketing. Great stuff in this post. I love these comprehensive, easy-to-read guides, especially the stuff created by QuickSprout. If you do online marketing — even if you’ve been at it for a while — be sure to read this guide. Even the “I-already-know-this” content is a really good reminder.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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