Financial advisor article published at Agent eNews: Storytelling – A Must-Have Tool for Financial Advisors

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at Agent eNews. The article describes how financial advisors can grow their practices through effective and compelling storytelling techniques. Check out the article at the link below: Storytelling: […]

Aaron Hoos’ weekly reading list: ‘Early adopters, game-changers, and fear-thwarters’ edition

October and early November were INSANELY busy. Things are starting to finally slow down (slightly). I don’t want them to slow down too much but it’s nice to have a moment to catch your breath. Here’s what I’ve been reading this week: Why the Digital “Land Rush” of 2007-2017 Will Impact The Future of Business […]

The end-states of the finish #FinishWhatYouStart

Projects are easy to start but not all of them are shepherded through to a finish. Some fizzle and are left out in the cold to die. I want to see more of my projects end successfully rather than fizzle so I’ve been thinking about the possible end-states of the finish. What are all the […]

Aaron Hoos’ weekly reading list: ‘Copywriting, content marketing, and online marketing’ edition

Here’s my weekly (er… “weekly-ish”) reading list. 5 ways to write a damn good sentence. I am a sucker for good sentences. This post in Copyblogger describes the elements of writing compelling sentences — perfect for the copywriter, novelist, blogger, content marketer, or anyone else who needs to communicate through words. Bonus: This post quotes […]

Financial advisor article published at Advisor Websites Blog: Become a Professional Persuader

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the Advisor Websites Blog. The article lists the three objectives to every conversation and how you can build on each objective to persuade prospects to become clients. […]