Aaron Hoos’ weekly reading list: ‘List building, content marketing, and objection handling’ edition

Aaron Hoos: Weekly reading list

Here’s what I’m reading this week:

  • 41 tips that put over 10,000 people on my email subscription list. If you’re looking to build a list of email subscribers (and you should be trying to do that!!!) then this is a good, comprehensive blog post of tips that you need. I heartily agree with almost all of them (although I confess that I’m not a huge fan of pop-ups. I know they work but I just don’t like them that much). Check out this post and use it as your own personal checklist to grow your subscriber base.
  • Agile content marketing. This blog post starts by talking about how a comedian develops funny jokes. Basically, they write stuff they think is funny and then they test it out at a comedy club. Based on audience feedback, they go back to the drawing board and scrap or revise the jokes and test again. This method, as the blog post explains, also works for content. You create content, deploy it, test the feedback, and then try again. It’s a simple testing method (no new concept there!) but applied to content marketing.
  • Why nothing great happens with content marketing at less than 10 hours per week. In this blog post, Marcus Sheridan lays out his position that good content marketing needs at least 10 hours per week of focus. He lays out how long he spends on content marketing (good stuff there!) and as an added bonus, he does a great job of explaining why he’ll only work with clients who are willing to go “all-in”. (I love the disclaimer he makes his clients sign!)
  • Skyrocket your sales and destroy your competitors with the risk reversal strategy. In sales, some people will buy from you and some won’t. Those who don’t buy from do so because of stated and unstated objections. This article from SuccessWise does a great job of explaining how to counter some of the objections people will have when they are thinking about buying from you. (And you should also read my blog post Objections are awesome, which is kind of related.)

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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