The cost required to surpass the competition

I’ve said before that I’m a fan of NASCAR and I’ve observed an interesting aspect of racing that provides some insight into running your business. Throughout the race, the cars string out in a line and the faster and more competitive cars end up at the front while the slower, less competitive cars end up […]

What I’m working on this week (Aug 12 – 16)

Well that was a short weekend; I’m hitting the ground running this week! Got a ton of stuff rolling out the door… but I also have one eye on the horizon because even more stuff is imminent. Here are a few of the things I’m working on this week: I’ve got an ebook launching this […]

Aaron Hoos’ weekly reading list: ‘Sales funnels, conversion optimization, and weird real estate investing’ edition

Here’s what I’ve been reading this week… The customer journey to online purchase. I love this report produced by Google! Without using these words, it basically shows an online sales funnel and how using analytics can give you deeper insight and enable you to sell more. Great stuff here! 100 conversion optimization case studies. Last […]

Financial advisor article published at Advisor Websites Blog: Develop an expert status that attracts your target market

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the Advisor Websites Blog. The article explains how financial advisors can create a brand that is magnetic to the group of prospects they are trying to reach. […]