What the Squidoo?

Squidoo is a content publishing site founded by Seth Godin. Users build “lenses” that share their view on a certain topic. I’ve been a Squidoo proponent and user: I’ve built lenses for my own business and for clients; I’ve often advised that lenses can be part of an internet marketing plan. But the truth is: […]

What I’m working on this week (July 22 – 26)

I’ve got lots to do today and had a late start to the morning. So enough chit-chat, let’s dive right in to the stuff I’m working on this week: Write an article for a mortgage broker Outline a book for the same mortgage broker Write 14 articles for a credit expert Write a press release […]

Aaron Hoos’ weekly reading list: ‘Referrals, ineffective advertising, and encouragement’ edition

Here are some things I read this week — applicable to all the audiences I write for (entrepreneurs, financial professionals, and real estate professionals)… 5 proven ways to drive more word of mouth referrals. It’s well known that word of mouth referrals are among the best and most profitable type of “marketing” there is. But […]

Ideas about risk that we have totally wrong

I’ve been reading Aswath Damodaran’s book Strategic Risk Taking: A Framework for Risk Management. It’s a great read and I reluctantly had to put it aside while guests where here; I’ve just picked it up again and am continuing to devour it; I read some of the book and then reflect on how it impacts […]