What I’m working on this week (July 29 – Aug 2)

I can’t believe how fast July raced by. Now we’re on the cusp of a new month and I’m SO far behind — my to-do list for this week is longer than I have time for. Here’s what I’m working on this week: Editing an ebook for a real estate investor Catching up on a […]

Aaron Hoos’ weekly reading list: ‘Customer segments, self-publishing, and work’ edition

Here’s a collection of stuff I’ve been reading this week. Enjoy! Three customer segments you need to track: Who tracks customer segments, anyway? Well, you should. And when people do, they often track by demographic metrics only but there are other ways to track! (And in my work on sales funnels, I push this concept […]

Financial advisor article published at The Wealth Channel: Develop an expert status that attracts your target market

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the The Wealth Channel. The article explains how you can build a brand around an expert status and then attract a target market that will specifically respond […]

Financial fiction reviews

I love financial fiction. If you are a financial fiction author, I’d love to read your book! My only requirements are: The story needs to be fictional or a fictionalized account of a real event. (No “tell-all” autobiographies please). The story needs to be in English. (I’m barely unilingual!) The story needs to be commercially […]