What I’m working on this week (June 24 – 28)

Last week was a week of mixed productivity. Some days I was really focused and hammered out a ton of work. But toward the end of the week it started to rain. And rain. And rain. I was a little edgy about the potential for flooding where I lived. Fortunately, all is okay here. (The […]

Aaron Hoos’ weekly reading list: ‘Times and tides’ edition

This week I sat riveted at my computer, watching as Calgary (in Alberta Canada), along with several towns surrounding Calgary, were devastated by a massive flood. Basically the mountainous area to the west of Calgary received a lot of rain and it all funneled downhill and into Calgary. I realize that there are a lot […]

The power of A/B testing (and why you MUST get started today)

I love split testing. I don’t do it enough in my business and, if I can be quite frank, my clients don’t do it enough in their businesses. Split testing is so powerful and revealing and it can transform your sales funnel. In the video below, watch as Dan Siroker talks about how he implemented […]

5 changing trends in marketing that real estate investors need to know about

A lot of the writing I do is for for real estate investors, and I do that kind of work over at my other website, Real Estate Investing Copywriter. I recently posted a blog post over there called Real Estate Investing Copywriting: 5 changing trends you need to know. If you’re a real estate investor […]

9 infuriating people to be ready for if you’re going to start a business online

Someone contacted me recently about starting a business online. We spoke for a little while and put together some great actionable ideas for her… but when it came time to deploy the ideas she felt some resistance. I asked why and she admitted “I don’t want other people to think I’m stupid.” That was it. […]