Aaron Hoos’ weekly reading list: ‘Kill comfort, embrace change’ edition

Aaron Hoos: Weekly reading list

My life tends to have themes. Lately, the them is about the importance of not getting too comfortable but rather remembering to embrace change. I’ve been noticing this theme has lately been pinging in all the places I pay attention to.

I suspect the problem arose like this: Way back when I first started my business, I was hungry and scared and I worked my ass off. I didn’t have great work/life balance but I built a nicely functioning biz. Fastforward several years to today. Things are humming along. Work/life balance tends to emphasize life (which is okay!) but my patterns and habits and getting stale. That comfort I enjoy is now starting to become entrenched. I wonder if it’s kind of like when you sleep for too long and you wake up tired.

So here are some of the things I’ve been reading lately on the topic of killing comfort and embracing change:

  • Do you want comfort or growth? Steve Pavlina can be a little controversial for me sometimes. He’s a nice guy but our worldviews are not always aligned (and that’s okay because, hey, it’s a great big world). This article of his comes right out and addresses the exact comfort/change discord that I’ve been facing lately.
  • How habits make you less creative. In this article, Fast Company seems to peer into my feedreader and they quote Scott H. Young and Brain Pickings while addressing the idea that although habits are good, they can turn you into a dry, crusty husk.
  • Further proving that the new theme in my life is about the need to kill comfort and embrace change, I’m reminded to two related blog posts I’ve written in the past couple of months: Calm seas do not make skillful sailors and Why you should revel in chaos.
  • 10 ways to embrace change. This is a nice, simple article that delivers exactly what the title promises. Nothing in here will shock or surprise you but it’s one of those articles that are good to read again as a reminder.

One way that I’m trying to kill comfort and embrace change is with my latest project, Real Estate Investing Copywriter. Even though I am technically fully booked for the next couple of years, I want to build a new, exciting brand that serves a market I love to work with. It’s a bit more work than I’ve taken on in the past but I’m looking forward to getting out of the calm seas!

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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