Aaron Hoos’ weekly reading list: ‘newsjacking, change, permission marketing, and expertise’ edition

Some weeks I have a common theme that runs through the stuff I read. Some weeks I don’t. This week, I read widely and enjoyed a bunch of different topics. I hope you enjoy them as much as I did. 20 insights on newsjacking. Newsjacking is when a business or blogger writes content about a […]

Financial advisor article published at Agent eNews: Prospecting more effectively in 4 easy steps

I’m co-writing a series of articles for financial professionals, along with my colleague Rosemary Smyth, an international coach to financial advisors. One of our articles was posted at the Agent eNews site. The article lists four easy steps that financial professionals can use to prospect more effectively. Check out the article at the link below: […]

When should you start a new goal or project?

When you think of a goal, it’s tempting to start at the beginning of a new calendar period. So we make New Year Resolutions at the beginning of the year. Or we swear that we’ll stick to our diet starting on Monday. Or we commit to a new marketing initiative for our business at the […]

New challenge: 100 proposals in 100 days

Hey! I just launched a fun new challenge for myself as a way to generate new opportunities in my business. Check it out… and maybe even join in with a similar challenge in your business. Starting today, and going for the next 100 days, I will send out 100 proposals to potential clients, joint venture […]

Are You Ready for the Toughest Questions Every Financial Advisor Is Asked? — co-written with Rosemary Smyth

This article was co-written with my friend, Rosemary Smyth, an international coach to financial advisors. The article is also posted on her website. As your plane taxis down the runway, the person beside you strikes up a conversation. The what-do-you-do-for-a-living question will usually come up. When it does, you know that they will inevitably follow […]