A couple of months ago, I started publishing my book for free right here at AaronHoos.com. I published one chapter of my Sales Funnel Bible book each day for about a month and a half until I had published the entire thing.
People are asking me why. They wonder what I’ve gained by doing pushing it out there and giving it away for free. Those are good questions — here are my answers:
- I just published an early draft. The content turned out to be only about one-third to one-half of each finished chapter. Readers can glean a lot by reading the free stuff I published here but there is much more value in the printed book.
- Writing chapters and pushing them out is a GREAT way to help keep up momentum and productivity. Writing a book is hard and this kept me on track.
- I received great feedback from readers. Publishing an early draft on my site gave me a chance to get feedback from readers who had good idea and suggestions. I valued the input and it helped to make the book even better.
- Sales funnels help to position me because I spend a lot of time thinking about them. But at this time, I don’t really monetize my business around them. Rather, my knowledge of them helps to inform my other work. So I’d prefer people to see my work in sales funnels if they are going to hire me to do something else. Think of it like a loss leader.
- This isn’t my only book. I have others — a couple underway and several in the planning stages. This one just needed to get out so I could finish a book under my own name (I’ve ghostwritten books for other people and now it’s time to have something under my own name).
In my mind, publishing the early draft of chapters gave me benefits (above) that far outweighed any perceived “costs” (such as putting up a price-barrier around the information).
If you want to read it, go check it out by clicking here to start Sales Funnel Bible — Chapter 1.