Develop an expert status that attracts your target market — co-written with Rosemary Smyth

This article was co-written with my friend, Rosemary Smyth, an international coach to financial advisors. The article is also posted on her website. When you have a toothache, you don’t go to your local mechanic’s shop to have a cavity filled and when your car isn’t running properly, you don’t pay a visit to your […]

14 ways that retailers can embrace showrooming

With apologies to my friends in retail, I was an unintentional showrooming customer recently: A couple of months ago I needed to buy a video camera. I’d never owned one before so I read online to find out what sorts of things I should think about when buying a camera; I read several comparison sites […]

Aaron Hoos’ weekly reading list: ‘Government money, dumb money, and too much money’ edition

I’ve had an interesting relationship to money in my life: Growing up, my parents didn’t have a lot of it so I really noticed a divide between the haves and the have-nots, and definitely felt that I was firmly among the have-nots. I developed the idea that I’d never achieve “have” status. When I was […]

My business model: How I run multiple brands without going insane

I’m sometimes asked questions like “how many websites do you own?” or “how do you monetize your websites?” so I’m writing this blog post to talk about that a bit. I don’t see myself as a website owner or someone who exclusively uses one type of monetization. Here’s how I really view my business model: […]