The 10 most important questions you need to ask yourself every single day

These 10 questions will transform your day. Ask them. Answer them. Do them. What do I dream about and what actions can I take today to achieve it? What do I fear most and how do I overcome it today? What is the most challenging thing I need to do today? What have I been […]

4 marketing strategies to use when your prospect’s PERCEIVED needs and REAL needs aren’t the same

Henry Ford famously said, “If I had asked people what they wanted, they would have said ‘faster horses’.” Ford was thinking about meeting customer needs with a horseless carriage but if he had stopped to ask his customers what they needed, their best answer would have been a modification of something that already existed. Henry […]