Aaron Hoos’ weekly reading list: First edition

Aaron Hoos: Weekly reading list

I’m starting a new series on my blog, Aaron Hoos’ weekly reading list. It’s a collection of links to stuff I’ve read in the week that I think you might also find interesting or useful. Enjoy!

  • Dennis Crowley and the cycle of second-guessing. This article by Om Malik gives a positive spin to Foursquare, Foursquare’s co-founder, and the company’s latest software release. I really like Foursquare and I there there is a huge opportunity for location-based social media (especially the way Foursquare eventually sees their offering). I want them to succeed but I confess, I’m having a hard time seeing widespread, long-term adoption. But I hope I’m wrong.
  • 7 simple productivity tips you can apply today, backed by science. As the title suggests, this article lists 7 productivity tips. Most of them won’t be a surprise to anyone who reads these kind of productivity lists regularly. But for me, the most thought-provoking one was the 7th one… and it just might be enough for me to rethink how I wake up in the morning.
  • The happiest people pursue the most difficult problems. Although the article, published at Harvard Business Review, was written primarily for larger businesses, the key concepts are the same for those of us who spend our time in small businesses. The idea of stepping up to difficult challenges and rising above them is an underlying theme I’ve been thinking about lately (see my blog post Why you should revel in chaos).
  • The state of content curation (and where it’s really headed). This is a good article on content marketing. What’s interesting is that it could have been written 10 years ago and still say exactly the same thing: There is no substitute for good content. Don’t try to cheap out and hire cheap, crappy writers so you can flood the web with volume instead of value.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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