The magic of “one more”

I’ve become enamored lately by the concept of “one more”. When I set a goal to do something — whether it’s work related or during my cross-training workout routine or whatever — I want to push myself one more past my goal.

One more page written in a book.
One more proposal sent out.
One more rep when lifting weights.
One more minute while running.
One more sales call.

One more.

Why do I like it? There are a couple of reasons:

  • I’ve already been writing or selling or lifting or running. And I can be proud of what I’ve accomplished if I’ve reached my goal. But pushing myself one more helps me not to just reach my goal but to exceed it. That’s a level of accomplishment that I can be proud of.
  • And one more isn’t that hard. So just when I want to quit, I think “I’ll do just one more” and then I can quit. It’s an easy way to push yourself *slightly* beyond what you wanted to do.

One more isn’t a lot. But incrementally, it adds up. One more page of content is an extra 300 (or so) pages by the end of the year… that’s one more book! One more minute of running is an extra 300 (or so) minutes of running… that’s an extra 5 hours of running in a year. One more selling effort, even if I close 10% of my sales… is still an extra 30 sales in the year.

THAT is the power of one more. It’s a small pebble in a pond. It doesn’t seem to count for much when you’re doing it (which makes it easier) but by the end of the year it is a lot.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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