This is the last lap. How are you running?

In sports, we’re always compelled by those athletes who dug deep in the last few minutes of the game and pushed themselves harder than ever while everyone else was starting to fade. It doesn’t matter what sport you prefer, that “last-ditch-effort” story is always going to stir some excitement.

Well guess what: YOU are that athlete and this year is YOUR race. Which makes this final week of 2012 the last lap of the race.

Are you going to let your effort slide now? It’s easy to look around at the other athletes (your competitors) and see that they are slowing down; it’s easy to look at the past year and see how far you’ve come.

But are you really going to be content with what you’ve achieved in the first 51 weeks/laps of this race only to let it all slide in the final lap? Wouldn’t you feel better about yourself in 2013 if you finished this week stronger than you finished every other week this year? And wouldn’t you have that much more of a head-start in 2013 if you put in some hours behind the desk this week?

Hey, I’m not saying that you should ignore your family and the time you have available with them, or that you should skip the big family dinner or that romantic sleigh-ride with your spouse while you toil in front of your computer. I realize that this season is often “family time” because many people have the time off.

But sometime this week, when the kids are playing with their new toys and your spouse is snoozing in front of a rerun of Rudolph The Red Nosed Reindeer, you have a chance to lace up your business gear one more time, dig deep within yourself to find that last burst of productivity, and then go knock a project off of your list.

  • Complete a project you have been putting off
  • Send out a dozen “feeler” emails to potential clients
  • Do some pre-writing of your marketing content for the new year so you’re not scrambling to do it on January 1st or 2nd
  • Get the ball rolling on a project you keep meaning to get around to

This is the final lap. Dig deep and make one last push!

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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