What I’m working on this week (Dec. 17 – 21)

The year is almost over and this is really the last fully work week we have in 2012.

I’m in crazy wind-up mode around here — pushing to get stuff done before the end of the year. Not all of it HAS to be done by the end of the year (and I can tell you right now that not all of it WILL get done by the end of the year) but I love starting with a blank slate, so having stuff done by the end of the year will help.

That means I’m working on stuff like…

  • Wrapping up an ecourse.
  • Wrapping up a small handful of ebooks.
  • Completing the scripts for a video series for a client who is rebuilding his sales funnel.

I’m also putting some of the pieces in place for next year — figuring out what I want to start up or what I want to keep building on. Being fully booked through 2015 have put me in an interesting position. I still believe in the importance of marketing my own brand but I can market my brand with the bigger picture in mind and position myself now for how I want to promote myself when 2016 rolls around. In other words, the marketing I am doing today isn’t about trying to find new clients today; it’s about building my business and my brand for the future. What a difference!

So I’m working on stuff like…

  • Wrapping up my sales funnel book.
  • Planning a long-term marketing campaign around the products and services I’ll be offering in 2015).
  • Putting some pieces in place to strengthen my existing brand.

I’m also spending some of my time that was formerly dedicated to marketing to build passive cash flow income streams as a way to increase my income without increasing my workload.

So I’m working on stuff like…

  • Wrapping up my sales funnel book.
  • Planning my next book.
  • Building content for my free graphite course.
  • Rebuilding a website that I was running for a while then shut down because it wasn’t performing the way I wanted it to.

And just in case you’re worried (although I know you’re not), I am aware that being fully booked through 2015 isn’t a guarantee that things will stay the same. Perhaps one of my clients decides that they don’t need my services any more. I’m good. I have several alternatives lined up that should ensure a smooth transition. I’ve always been a big proponent of contingency planning.

I might put in a few hours of work next week but this is the last big push to the end of the year. I want to make it count!

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Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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