While other professions have to struggle to get new customers, private equity professionals and venture capitalists have a different problem: They have to cull the list of opportunities to find the best ones to pursue. So these PE/VC firms should deliver ecourses but their ecourses don’t have to (necessarily) establish credibility in the same way that other businesses have to establish credibility. Rather, their ecourses serve other purposes — like helping to educate potential investors and even providing an additional revenue stream.
Here are 10 ecourses that a PE or VC professional should write:
- How to pitch to a private equity or VC firm
- What types of businesses are the private equity or venture capital firm looking for
- How to start and grow a business so that it is attractive to a private equity investor or venture capitalist
- How to work with a private equity or VC firm (i.e. what to expect, what the timeline is like, etc.)
- Deal terms: How to construct a deal with a PE or VC firm so everyone wins
- Top mistakes that founders make when they approach a PE/VC firm for money
- What to do if you are turned down for funding from a private equity/VC firm (This one is a challenging topic but potentially quite valuable in the right hands!)
- How to build and run an effective advisory team
- When is the right time to get a PE or VC to fund your project
- Top trends in a specific industry that the PE/VC firm is paying attention to