Everything that can be metered should be metered

As with many other parts of North America, we’re in the middle of a heat wave. I love it because I’m usually very cold so this heat wave for me is probably what most people feel as a normal temperature. Not surprisingly, the heat wave created a surge in demand for electricity to run air […]

Learn how to be a freelance writer — Step by step

Every month or two, someone contacts me and asks me how to become a freelance writer. I love it and I’m happy to coach someone along that path. Recently, someone else asked me for some help and as I was replying to them, I thought to myself: “I’ve written this out before… several times”. So […]

3 tips every business should know about copywriting

Most online businesses understand the importance of strong copywriting: They know that strong copy grabs the fleeting attention of prospects and then slowly builds credibility and desire and urgency until the prospect desperately wants to hand over their money to the business in exchange for the value promised. Businesses know that. Unfortunately, we don’t see […]

A primer on value: How to sell more by understanding these two types of value

Businesses talk about value a lot. But what does it mean and how can you use it to sell your products and services more successfully? VALUE: MORE THAN JUST DOLLARS When I say “value”, the first thing that might spring to mind is dollars and sense – such as how much money a prospect is […]

Improve your junior resource investing with this tool

Junior resource companies are like the many-headed Hydra: One dies and two more will take its place. Every time I turn around, another junior resource company is proclaiming that it has struck a bonanza-grade deposit of whatever resource it’s exploring for, the deposit goes ALLLL the way down, and they’re neighboring the greatest producing mine […]