Why you need to discover and optimize your sales funnel ratios

Business owners need to get more and more people buying from them. That is partly achieved by ramping up your marketing efforts to get more people into your sales funnel, but it is also partly achieved by getting more of the people in your sales funnel to buy from you. See the difference? The first […]

Use the 7S strategy framework to optimize your sales funnel

Running a successful, profitable business means always tuning your sales funnel to keep it in peak condition. One of the ways to analyze your sales funnel and find opportunities for improvement is to use the McKinsey 7S Framework. The McKinsey 7S Framework (displayed to the left) is a series of 7 spheres or elements that […]