17 ways to avoid getting shafted by your customers

In many businesses, you run the risk of getting totally shafted by your customers from time to time — where you deliver a great product or service and then they skip town and they somehow get out of paying (either by ignoring your invoice or doing a credit card chargback). It sucks. And it happens […]

5 marketing lessons from “The Walking Dead”

I love zombies. (Well, that’s not entire true, I guess. I love movies and TV shows about zombies. And I wrote a free ebook about how zombies can help us be more productive. But in a zombie apocalypse, I’d definitely be anti-zombie). AMC’s The Walking Dead is a great show about zombies and I confess […]

What I’m working on this week (Mar. 5 – 10)

I’ve been looking forward to this week for a couple of months! The reason is: I do a lot of writing about investing and especially about resource investments (i.e. mining companies, exploration companies, etc.). And this week is the Prospectors and Developers Association of Canada (PDAC) conference in Toronto. It’s a HUGE conference where thousands […]

Using The 7 Basic Human Emotions in Your Sales Funnel: Contempt

There are 7 basic human emotions: Anger, Fear, Disgust, Contempt, Joy, Sadness, Surprise. These are root emotions from which all other emotions spring. (Read more about them here). These 7 emotions are at the core of what drives our decision-making. If you understand these emotions and build your sales funnel around them, you can sell […]