Using the 7 basic human emotions in your sales funnel: Sadness

There are 7 basic human emotions: Anger, Fear, Disgust, Contempt, Joy, Sadness, Surprise. These are root emotions from which all other emotions spring. (Read more about them here). These 7 emotions are at the core of what drives our decision-making. If you understand these emotions and build your sales funnel around them, you can sell […]

Great resource for financial advisors: 101 Success Tips and Strategies for Financial Advisors by Rosemary Smyth

From time to time I review helpful resources for my readers — basically the stuff that I put on my bookshelf or in my list of bookmarks; the resources I would use to rebuild my business if it ever burned to the ground. (Note: These are NOT paid endorsements. I don’t receive any financial incentive […]

Ideas and opportunities in the location-based social media space

Earlier this week I was writing an article about real estate investing and the value of using location-based search and location-based social media for real estate investors. As I was clicking around to link to relevant sites, I noticed something quite interesting: On the location-based social media side, only Foursquare survives as a strictly location-based […]

Case study (part 2): Looking for opportunities in the sales funnel

In a previous blog post, I showed you how to draw your sales funnel. I showed you a fictional (but pretty typical) business and drew a sales funnel around it. Over a few blog posts, I’m going to show you how you can examine the sales funnel you’ve drawn to find new opportunities to run […]

A guide to joint ventures for entrepreneurs

Joint ventures (JVs) are projects where two or more people/businesses collaborate to make them successful. They can really be anything — from co-authoring an ebook or co-hosting a seminar to starting a new website or business to collaborating on the development of an idea into a product… the list is endless, and only limited by […]