Your sales funnel is the most important part of your business

Your sales funnel is the relationship your business has with potential buyers.

Most people think of a sales funnel as a “nice-to-know” concept that doesn’t really have an impact on their day-to-day operations.

sales funnel tree pictureBut I think a sales funnel is a strategic tool that every business needs to focus on and optimize. It’s like the foundation of a building or the trunk of a tree — it’s the main part from which every other part of the business grows.


Every business has a sales funnel (whether or not you choose to focus on it).

And businesses that DO focus on their sales funnel — making it run faster and smoother and with more people flowing through — will operate a more profitable, growing business than those who do not focus on it.

  • Are you focusing on your sales funnel? (Download this Sales Funnel Quick Reference PDF to get a fast start on your sales funnel)
  • Can you draw your sales funnel? (Download this Sales Funnel Worksheet PDF to help you)
  • Do you know how much each part of your sales funnel costs you to operate?
  • Do you have a list of opportunities that you intend to pursue this year to grow your sales funnel?

[Image credit: Jan-Willem]

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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