The financial software market is very competitive. If you run a financial software firm, here are 10 ebooks you should write to help you market your business or to add a new revenue stream.
- How your software fits within the bigger picture of developing a financial portfolio or managing wealth.
- List the different kinds of problems that an user faces and how your software solves those problems (i.e. investors need your trading software do solve inflation risk and political risk; business owners need your accounting software to uncover new profitability opportunities ).
- Step-by-step user guide explaining how your software works.
- An introductory ebook (i.e. Investing 101 if you sell trading tools; Corporate Finance 101 if you sell accounting software, etc.)< /li>
- Specific strategies to for a higher level of success using parts of your software that aren’t used very often.
- A collection of best practices, hacks, tips, and add-ons that your clients have found useful.
- A collection of interviews, case studies, and step-by-step screen shots from real-life users who are more successful because of your software.
- How to use your software with other software (i.e., how to transfer data from unused software; how to get new software to talk to legacy systems).
- A handful of client-specific goals and how your software works to help them achieve each goal.
- Opportunities for developers: Collect ideas and requests from clients into an ebook for developers about building and selling apps and plug-ins to help specific types of users get even more out of your software.