But there’s a common mistake made when we set goals or resolutions and this mistake can actually impede our accomplishment. The mistake is: We start with goals but we don’t figure out how to achieve them.
So maybe you have a list of goals/resolutions that includes some of these…
- I want to stop smoking
- I want to list 10 more homes this year than I did last year
- I want to sell insurance to 10 more clients this quarter than the same time last quarter
- I want to compete in a marathon
- I want to make a lot of money
- I want to lose weight
- I want to get 12 more clients (compared to last year) by the end of the year
These are great goals (even if they aren’t all “SMART” goals!). But if you just list them and look at them, you probably won’t achieve them.
So, with each goal, break it down into smaller steps. And add a date.
Let’s look at the goal: “I want to get 12 more clients (compared to last year) by the end of the year”:
Goal: I want to get 12 more clients (compared to last year) by the end of the year
- Step: January 1 – Determine how many clients I got last year and add 12 for this year’s goal. Figure out what that is each month.
- Step: January 2 – Review my marketing efforts and identify the market that was most effective at getting me new clients each month. Figure out how many new clients it got me each month
- Step: January 3 – Identify ways to proportionally increase my marketing to generate 1 more lead each month.
- Step: January 4 – Plan my marketing for January.
- Step: January 5 – Begin marketing.
- Step: January 31 – Review current plan and monthly results and identify how February’s marketing needs to be adjusted.
See how easy that was? Just create steps with dates. Each step should contribute to your goal so that when all of your steps are performed, your goal will be complete!