10 blog posts an accountant or bookkeeper should write

Blogging is a great way for accountants and bookkeepers to build search engine optimized traffic and connect with their target market. If you are an accountant or bookkeeper, here are 10 blog posts that you should write:

  1. Write SEO-friendly content to talk about the town or community you serve. Specifically, consider writing blog posts about the local business owners who work nearby.
  2. Write blog posts about specific aspects of the type of work you do (especially if you specialize in a particularly type of accountancy, for example).
  3. Remember that your clients aren’t just using your services because they don’t want to do their own books. Demonstrate your skills by providing a series of blog posts about how to make more money (i.e. through tax minimization, etc.)
  4. Dispel myths that people frequently have about their finances (i.e. “Business owners can write off everything”).
  5. Write a blog series about ways that people can save money (not just about saving money with the finances that you take care of, but rather about saving money in general).
  6. Write the answers to questions that prospects and clients ask you frequently.
  7. List the costs and risks that someone faces by trying to do their accounting or bookkeeping on their own.
  8. Write a series of blog posts with each post defining and giving examples of finance-related terminology that they might not understand.
  9. If you serve business clients, write about tips to help them make more money.
  10. Chances are, you prospects and clients tend to think of you as a “number cruncher”. (Sorry). Show them your human side by including some blog posts about what you’re doing when you’re not working with a calculator.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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