Blogging is a great way for private equity professional or venture capitalist to build search engine optimized traffic and connect with their target market. If you are a PE pro or a VC, here are 10 blog posts that you should write:
- Write about the specific niche of businesses you look at investing in. Make it clear what kinds of businesses in that niche you’re looking for (to help eliminate start-ups from contacting you that aren’t in your niche).
- Write about what it is that both parties need to bring to the table for a start-up to be successful. Set expectations about what the entrepreneur needs to have AND talk about what you bring to the table and why you’re not just cutting a check.
- Describe some of your success stories in detail. What were they like when they contacted you? How did you help? Where are they now?
- Blog about the economy and the marketplace because of their influence in whether or not a business might be successful.
- Write blog posts about competitive forces (i.e. Porter’s 5 Forces, etc.) and how a direct competitor isn’t the only competition a start-up faces.
- Describe the perfect presentation, including what an entrepreneur comes prepared to discuss, and some of the top mistakes you’ve seen presenters make.
- Start-ups have lots of questions about how it works and what you’ll expect from them. Answer one question per blog post.
- Discuss start-up failures and why they failed. (You don’t have to discuss your own failures! There are plenty of other failures that you can dissect).
- List some of the top issues, challenges, and problems that your start-up clients face. Write blog posts about the most common ones.
- Talk about what you do, specifically. For example, write a blog post about the role you play in board of directors meeting. Or, write a blog post about how you help an entrepreneur develop their strategy to take their business to the next level.