10 blog posts an insurance broker should write

Blogging is a great way for insurance brokers to build search engine optimized traffic and connect with their target market. If you are an insurance broker, here are 10 blog posts that you should write:

  1. Write about the different kinds of insurance you offer, but do so in an educational way. Don’t just try to promote life insurance, for example; talk about the reasons that someone can benefit from insurance as well as which insurance products are right for which situations.
  2. For each type of insurance you sell, write a series of blog posts about prevention. For example, if you sell house insurance, write a series of blog posts about protecting your house from burglary. If you sell life insurance, write a series of blog posts about staying in shape and eating right.
  3. Write profiles of typical customers and what kind of insurance they might need. These aren’t profiles of real people but rather profiles of the kinds of customers you work with.
  4. Describe a day in the life of your brokerage office. Talk about the different activities that you do.
  5. Entice people to your blog for more information than strictly insurance. Since insurance is only part of achieving peace of mind and enjoying life, write blog posts about enjoying life, such as activities that a family might do around town or a great recipe that you’d like to share.
  6. Many people base their insurance purchase on price. Devote a series of blog posts to talk about the concepts behind the numbers – why some insurance costs more and what you get at different “tiers” of payment.
  7. If you have employees, create profiles about each one so that your clients get to know them.
  8. There are some very common insurance products that everyone knows about but there are also some uncommon ones, too (like pet insurance or longevity insurance). Highlight some of those uncommon ones in blog posts and talk about when someone would want to have that insurance.
  9. Write a series of blog posts that define confusing insurance terms that your average client doesn’t understand.
  10. Write blog posts about local businesses who serve the same community in which you work. Review their businesses and talk about what they do. (This is a great way to bring in some local search engine optimization).

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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