10 blog posts a financial software firm should write

Blogging is a great way for financial software firms to build search engine optimized traffic and connect with their target market. If you are a financial software firm, here are 10 blog posts that you should write:

  1. Write a blog post explaining how you work at the crossroads of finance and tech. In other words, explain how you have expertise in both sectors.
  2. Do a comparison of how your software stacks up against the competition’s software. Don’t just write the blog posts to show how your software is awesome (even if it is). Rather, use the opportunity to highlight how your software is perfect for your target market and your competitors’ software is perfect for their target markets.
  3. Write a series of troubleshooting blog posts. Obviously, you won’t want to highlight any glitches and bugs. But rather, discuss some common fixes to common problems that people encounter when they use your software.
  4. Write case studies of companies who have successfully used your software.
  5. Create video-based demonstrations of your software in action.
  6. Write blog posts that don’t necessarily have anything to do with your software but have everything to do with the financial sector that you’re involved in. (For example, if you sell investing software, write about the stock market; if you sell bookkeeping software, write about bookkeeping tips.
  7. Write blog posts about the trends you see in the software industry (i.e. mobile applications, the cloud, etc.) and how you are handling those trends.
  8. Encourage your users to submit video tutorials and testimonials of how they used your software successfully.
  9. Since users typically aren’t aware of the full potential of your software, write a series of blog posts to describe all of the possible features that are available on your software and all of the possible ways that people can use your software. Help potential and current users to see the full value they can derive from your software.
  10. Write a series of blog posts to show how your software works. You can use these blog posts in your sales presentations and for existing customers as a how-to when they are trying to use your software.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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