10 blog posts a collections agent should write

Blogging is a great way for collections agents to build search engine optimized traffic and connect with their target market. If you are a collections agency, here are 10 blog posts that you should write:

  1. Write a series of blog posts describing how to maintain good credit.
  2. Write case studies of clients who used your services and the success stories that resulted from your efforts.
  3. Describe ways that people can avoid using your services. For example, describe how to do effective credit risk assessment and how to manage accounts receivables.
  4. Make a list of the top ten ways that businesses can hurt their chances of collecting money.
  5. Write a series of blog posts explaining the laws behind collections (such as how you are impacted by laws regarding harassment, the Do-Not-Call list, etc.).
  6. Answer your prospect’s burning question: “What’s the likelihood that I’ll ever see this money?”
  7. Outline the steps you take to collect money for your clients. (You don’t have to give away your secret system, but you should use this post to help explain why you’re worth what you’re getting paid).
  8. Create a framework to help prospective clients understand when they should call you in the life of a receivable. When is it too early? When is it too late?
  9. Create SEO-friendly knowledge center blog posts that describe the kinds of collection services you offer (i.e. asset recover, arbitration, etc.).
  10. Write a series of blog posts describing how to fix bad credit.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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