Blogging is a great way for real estate marketers to build search engine optimized traffic and connect with their target market. If you are a real estate marketer, here are 10 blog posts that you should write:
- Write a blog post that explains what you do and who you do it for. If you have a target market within the real estate industry, for example, be specific about why you serve and why you only serve them.
- Write a blog post comparing your type of marketing to some of the more traditional types of marketing that real estate agents use.
- Write case studies that demonstrate why your real estate marketing techniques and ideas are effective.
- Unless your marketing is completely end-to-end, there might be gaps that other real estate marketers’ systems might help to fill. Review the systems and methods of other real estate marketers.
- Outline the challenges that real estate agents face and how your system or method helps them. This might make an excellent series of blog posts.
- Explain the costs that real estate agents face when they choose to wait instead of hiring you immediately.
- Profile real estate agents who have used your service. Promote them selflessly and generously.
- List the objections that your clients face and give them tips and ideas to overcome them.
- Write blog posts about how your marketing techniques fit into a real estate agent’s overall sales funnel. Do they have to do other things before or after they use your systems?
- If you employ different types of marketing techniques, write an introductory blog post about each one. Make it a longer blog post with lots of helpful tips and resources to other posts in your blog.