10 blog posts a real estate agent should write

Blogging is a great way for real estate agents to build search engine optimized traffic and connect with their target market. If you are a real estate agent, here are 10 blog posts that you should write:

  1. Write in-depth about a specific community you specialize in. Give people a sense of who lives there and what’s great about it. See my related blog post about using Storify to help you sell more homes.
  2. Identify a news item (the economy is a hot topic right now) and talk about how it impacts your clientele.
  3. Write an hour-by-hour blog post of your typical day. Give people a sense of what you do and how you do it.
  4. Outline what exactly you do for a client. You don’t have to give away your “secret sauce” but you should describe what you do in enough detail that your clients understand what you do to earn your commission.
  5. Create a lengthy step-by-step how-to of buying a home in your jurisdiction. Include all the pieces even if they don’t involve you, such as “find a mortgage broker” and “buy house insurance”.
  6. Create a lengthy step-by-step how-to of selling a home in your jurisdiction. Include all the pieces even if they don’t involve you.
  7. Write (positive!) reviews of businesses in the communities you serve. Include interviews, photos, and video. Tell them about your blog posts and they’ll be more likely to refer people to your site!
  8. Every neighborhood has unique aspects that buyers and sellers should be aware of. These can be both good (older, tree-lined streets!) and bad (tree roots in the sewer systems). Write a blog post that addresses these issues in a positive way and what homebuyers should watch for and negotiate, and how potential homesellers can proactively address these. (Yes, this seems like a “negative” topic to blog about but it allows you to address the issue in a controlled way before a buyer blindsides you with a question you weren’t prepared for).
  9. Write about the key destinations that people travel to from the neighborhoods you serve. Talk about driving time and distances.
  10. Write about what the ideal client knows or brings with them when you meet them for the first time.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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