Blogging is a great way for property managers to build search engine optimized traffic and connect with their target market. If you are a property manager, here are 10 blog posts that you should write:
- Write a series of blog posts describing each property that you manage. Explain what kind of property it is (i.e. commercial, condo, etc.) and describe the challenges and opportunities you face with it.
- Write a “day in the life of a property manager” blog post so people know what you do all day.
- Write a series of “knowledge center” blog posts and could save you time by directing tenants to check this knowledge center first. (For example: “What to do when a sink drain doesn’t empty” or “What to check when an outlet doesn’t seem to work”.
- If you have commercial tenants, write a list of tips that will help them get more business while also helping you. For example: “Why keeping your windows clean will bring in more customers”
- List some tips about how tenants can ensure the safety of their location and prevent burglary or vandalism.
- Write a top ten list describing the kinds of calls you get and how they can be avoided or managed before you even get there.
- Give tips that help save tenants money (such as turning down the thermostat at night or switching to power-saving light bulbs).
- Write profiles of your employees so tenants can recognize them on sight.
- Write a list of simple tips that tenants can follow to care and maintain their own spaces.
- Write a blog post about what tenants can do to help the environment.