Blogging is a great way for mortgage brokers to build search engine optimized traffic and connect with their target market. If you are a mortgage brokers, here are 10 blog posts that you should write:
- Write a series of blog posts (perhaps quarterly) talking about current economic conditions.
- Write a list of answers to the question: “Is now a good time to buy?”. (Back up your answers with proof so that buyers know you aren’t just making it up to get more business).
- Create a resource blog post that talks about the different factors that go into a lender’s decision to loan money through a mortgage.
- Write a series of blog posts defining frequent terms in the industry that your clients wouldn’t understand.
- Write a blog post explaining what happens when someone comes to you for a mortgage. Peel back the curtain so they understand what you do with their information.
- Remember that your audience isn’t just contacting you for a mortgage. They’re contacting you because ultimately they want to buy a home. So write a series of blog posts about that bigger picture: How to find a home; how to work with a real estate professional, etc.
- Write a series of blog posts answering the burning questions that you are always asked.
- List the top reasons that people are denied a mortgage and what they can do about it.
- Compare the benefits of using a mortgage broker to just going to the bank.
- Write blog posts about the mortgage needs and challenges for each type of client you serve (i.e. the first time homebuyer, the growing family, the empty nester, the retired person, etc.)