Weekly Sales Funnel Challenge: Experiment with paygates

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a wrap-up post is published every Friday.
Weekly Sales Funnel Challenge

A paygate is where you place the transaction part of your sale. A paygate might fall before you deliver your product or service, after you deliver your product or service, or while you deliver your product or service (or some combination of those three).

Right now, you have at least one paygate style that has worked for you. But do you know why you chose that particular paygate? Why do you require money before handing over your products? Why do you deliver service before asking for money? What risks does each one create?

For this week’s challenge, I’d like you to experiment with a different paygate. Maybe ask for money after you deliver the product. Or ask for money before you deliver the service. You don’t have to do it for every customer, but try it for a couple of customers and see what happens.

Good luck!

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

Leave a comment