Search ranking supremacy: Why fighting for the top spot in a Google search result is worth it

Business owners know that the closer you are to the very top of a Google search, the better. If your business is buried on page 10, you won’t see much traffic. If your business is on page 2 or 3, you might see some. The first page gets more. The top spot gets most of […]

Weekly Sales Funnel Challenge: Automate something

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

Sales Funnels 101: What is a sales funnel?

As a business, you use marketing activities to capture the attention of prospective buyers and then you use sales activities to convince those prospective buyers to buy from you. You build a relationship with this potential market and you slowly move them toward a sale. It’s a relationship – it takes place through several interactions, […]

Weekly Sales Funnel Challenge: Wrap-up

This week, I challenged you to think about where you placed your paygates in your business. Usually you’ll ask for money before, during, or after delivery of your product or service and I suggested that you experiment with a different placement of the paygate. How did you do? This one is a risky one and […]