The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a wrap-up post is published every Friday.
Growing your sales funnel successfully will naturally lead to business growth. It’s inevitable.
But how do you know if your sales funnel is growing? To run a successful sales funnel, you need metrics. So what are you using for metrics?
There are a lot of potential metrics, and they’re not all easy to calculate: If you have two Twitter followers but one is also a Facebook fan, your numbers will be confused: Simple addition will say you have 3 Audience members, but a closer look will reveal that it is really only two, and one of them is just engaged further.
For this week’s challenge, I want you to give some thought to how you will measure each stage. What are the primary ways to know if you are successful in that stage? Some numbers will be easier to figure out than others! And keep in mind that some stages in your sales funnel have multiple steps and you can measure each step independently!