There’s something thrilling about participating in the branding process early in a business’ life. It feels so big, so permanent. I’ve been privileged to participate in numerous branding efforts, and each one was fun and nerve-wracking at the same time. (“What if we totally miss the mark?” is always in the back of everyone’s mind).
Rebranding is no less challenging. I’ve enjoyed working with several companies that are undergoing a rebranding (most of the time it was to upgrade or refresh their brand and get it in line with where their business is today).
There are some great resources out there for branding a company but there are far fewer resources out there for rebranding. If you are thinking about rebranding your business, this is a really useful article on MarketingProfs about a company that rebranded in a ridiculously short period of time.
Check it out. I think you’ll find it to be a helpful article even if you aren’t going through a branding or rebranding process. The branding pillars they offer are helpful to anyone looking to strengthen their brand.