Just read: ‘Building Cool Things’ by Scott H. Young

I work with a lot of entrepreneurs who are trying to start something completely from scratch. Sometimes they’re tempted by the project because they want the income; sometimes they’re tempted by the project because they want to quit their job; sometimes they’re tempted by the project because they want to create a future for themselves. […]

Where does your blog fit into your sales funnel?

As you put together your sales funnel, one of the decisions you’ll make is the content channels that you’ll use at each stage. So where do you put your blog? Some business owners use their blog only at one stage, others use their blog to do the work across several stages. It depends on what […]

Sales funnel strategy and the Ansoff Growth Matrix

The Ansoff Growth Matrix (sometimes called the “Product-Market Matrix”) is a tool that businesses can use to figure out how to position and marketing new and existing products in new and existing markets. For example, if you have an existing product but you want to enter a new market with it, you’ll need to adopt […]