How one company is stealing customers from its competitor’s sales funnel

Thanks to my friend Ken Symes for letting me know about this great sales funnel story. Okay, before I can tell you about this story, I need to give you a bit of context because many of you are from around the world. Here’s something you need to know about Canada: Tim Hortons is a […]

The definitive guide to permission marketing

Permission marketing has been around for a while and most people are familiar with the basic concepts — you’ll enjoy more success in your marketing when your sales funnel contacts give you permission to communicate with them. Makes sense. If it worked the way it was supposed to, we wouldn’t have so much spam in […]

How an insurance broker can piss off its customers in 4 short paragraphs

It’s that time of year again… when the broker that handles my house insurance pisses me off by sending me a letter reminding me of what bad customer service is. The letter reads: Dear Aaron: Re: Policy xxxxxxxxxxxx I am pleased to offer renewal of your policy which presently expires on April 15, 2011. The […]

Weekly Sales Funnel Challenge: Search Engine Optimization

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

Steps in the Audience stage of your sales funnel: What are your contacts thinking about?

Yesterday I wrote a blog post about the steps within each stage of your sales funnel. Basically, your sales funnel is made up of stages and each stage is made up of steps. Those steps are defined by a combination of factors, including your industry, your business, your competition, and your marketplace. The easiest way […]