I just shared a sales funnel mindmap called “Build Your Sales Funnel” at MindMeister.com. It’s a simple mindmap that you can follow — step-by-step — to create a sales funnel for your business. Check it out below… … or click here to interact with a larger version on MindMeister.com.
When people talk to me about sales funnels, they tend to sum up the Audience-building and Lead-generating activities as marketing (or even web marketing) activities. But they are far broader than that! Trade shows can make up an important part of the sales funnel for many businesses. There can be a high cost of entry […]
Newspapers are struggling to survive in an age where free and rapid information-sharing threatens the value newspapers once had. Many people (myself included) wonder why we should pay for local news delivered the day after it happens when we can get far more current (and varied) views as it happens. This self-identity crisis is even […]
The Oxford English Dictionary recently announced that it is adding several words to its pages, including initialisms that we typically associate with email and texting: LOL, OMG, IMHO, TMI, BFF. (There are plenty of news stories about it but this one is a brief overview). The reception to this news — at least among my […]
This week, I challenged you to revisit your search engine optimization to figure out if you were truly targeting the keywords that your Audience and Leads are searching for. That’s not to say that you can’t work on other keywords, of course, but you should be putting your focus on the keywords that your Audience […]