A sales funnel is a powerful way to start and grow a profitable business. Building a new business (or retrofitting an existing business) around a sales funnel is a great way to put the focus back on the right things.
If you’re working on your business’ sales funnel, here are 3 tips to remember:
SALES FUNNEL TIP #1: KEEP IT SIMPLE
It’s tempting to want to do everything. There are so many different marketing methods/tools/sites out there, and each of those methods/tools/sites has a multitude of successful “gurus” touting that particular method/tool/site as THE key to success. But taking on too much is part of the problem that a sales funnel solves!
So don’t take on so much at once. Start simply and use a few methods/tools/sites with excellence. When you have developed good habits and a great reputation, slowly expand outward. A sales funnel should not only create opportunities for you, it should also help you to manage your time!
SALES FUNNEL TIP #2.SOLVE PROBLEMS/FULFILL NEEDS
On Twitter, it’s easy to focus on getting followers and retweets. On Facebook, it’s easy to focus on building up a fanbase. On a blog, it’s easy to focus on traffic.
But what are you in business? To sell to people and to earn a profit… and the only way you’re going to do that is if you solve a problem or fulfill a need. A sales funnel is entirely focused on exactly that — moving contacts through your sales funnel to the point where they exchange their money for your solution.
Yes, followers, retweets, fans, and web traffic are important. We need those. But they’re just building blocks toward the most important thing: Helping other people (and earning an income from it). Get back to basics.
SALES FUNNEL TIP #3: MEASURE EVERYTHING
This is the one area where business owners fall short all the time. It’s fun to market, it’s hard to measure. However, when you measure, your marketing becomes exponentially more effective and you’ll earn more money.
A sales funnel helps you to measure by focusing your attention on specific marketing and sales efforts and the results from each of those efforts.