Permission marketing has been around for a while and most people are familiar with the basic concepts — you’ll enjoy more success in your marketing when your sales funnel contacts give you permission to communicate with them. Makes sense.
If it worked the way it was supposed to, we wouldn’t have so much spam in our inboxes. However, when it comes to actually implementing permission marketing, many fall short. Some can’t figure out what the next step should be. Others think an email address is a license to overwhelm someone’s inbox. Others think that finding an email address posted on a website or on LinkedIn (or elsewhere) is an implicit permission.
Recently, I found a blog post on the website SmartInsights.com that gives what I believe is one of the best and most comprehensive guides to permission marketing that you find.
If you are thinking about including permission marketing in your sales funnel, read this post, bookmark it, and apply the principles!
Read E-permission Marketing by Dave Chaffey.