4 places in your sales funnel where you shouldn’t use testimonials (and the one place where you absolutely must)

Testimonials are great tools to have for your sales funnel. You should collect them like a kid collects baseball cards (… do kids still collect baseball cards?). But are you using your testimonials effectively in your sales funnel? Or are they merely collecting dust and contributing nothing to your sales funnel? Not all of your […]

3 critical behind-the-scenes documents that enhance your sales funnel

When you think of sales funnel content, you likely think of the content that is used as marketing and sales content in your sales funnel. For example, you might think of web articles or brochures or a sales page. But there are 3 documents that your contacts NEVER see, but which are absolutely critical for […]