Weekly Sales Funnel Challenge: Audience-to-Lead triggers

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

Weekly Sales Funnel Challenge: Wrap-up

In this week’s Weekly Sales Funnel Challenge, I asked you to identify the triggering action that your Prospects perform to advance from the Prospect stage of your sales funnel to the Customer stage. I can probably guess at the outcome for many of you: If you sell digital content, your trigger is a “buy now” […]

3 ways to earn passive income through content-creation

A few days ago, I posted 2 blog posts about moving your business toward a passive model — one in which you maximize your return while you minimize your effort. In those posts, I outlined the key business functions which CAN demand a lot of time and attention, but which entrepreneurs should try to make […]

Sales Funnel analysis: Call of Duty Black Ops Jeep – A great idea but the sales funnel falls flat

A banner ad caught my eye this morning; it was for a “Call of Duty Black Ops Jeep“. I think that’s a great co-branding idea, since the target market for Black Ops is exactly the target market that would consider buying a Jeep. Two thumbs up for this marketing idea! So even though I’m not […]