Earlier this week, I challenged you to figure out your Audience-to-Lead triggers.
In my experience, Audience-to-Lead triggers are one of the two most difficult triggers for business owners to identify, primarily because it’s hard to sometimes understand the difference between Audience and Leads. (The other one is Customer-to-Evangelists… don’t worry, we’ll cover that one soon).
So how did you do on this challenge? I’ll share my results:
For me, the action that an Audience contact performs to trigger their advancement to Lead stage is (usually) a click to my website. By the time they get here, they are looking for something specific (strategic solutions to marketing and sales problems).
Now, for some of you, a Lead might be someone who leaves their phone number or email address. Or maybe they download a free report. Or maybe they call for more information. Or maybe they leave a blog comment. Or maybe they follow you on Twitter (assuming that your Twitter primarily serves your Leads and not your Audience, of course).
And for some of you, there might be several triggers, depending on where your Audience member came from.
Stayed tuned for next week’s challenge!