In a recent issue of Clickbank’s ezine GetRichClick, I read a great article about two business partners who owned a gym. Facing industry pressure to lower prices, they slowly transitioned their offline bricks-and-mortar business to an online one… a very successful online business.
Starting with a small product and relying on organic search (instead of pay-per-click), they built a large list. Although the target markets were similar between their gym and their online business, they had to build an entirely new sales funnel. They focused on the right things and eventually achieved a point in their business where they could sell the gym and focus entirely on their online business.
From this article, I’ve distilled some useful tips about transitioning from bricks-and-mortar to online:
- Start slowly with an idea that has some synergies with your existing business.
- Leverage the brand equity you already have and work to build additional online equity.
- Create a new sales funnel, run it parallel to your existing bricks-and-mortar sales funnel.
- Work hard, be consistent, and stick with it.
- Build a list.
- Get others to start selling for you (via affiliate relationships).
Read the full article here: Super Affiliate Shares Business Roadmap