The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a wrap-up post is published every Friday.
Your contacts move from one stage of your sales funnel to the next, prompted by your various marketing and sales efforts. For many contacts, there is a distinct point at which they stop being in one stage and start in the next. I call this transition moment a “trigger” because usually there is a decision or event that triggers the advancement to the next stage.
For example, the trigger the converts a Prospect into a Customer might be a “Buy Now” button, or it might be a verbal “yes, we’ll take it”, or it might be the act of picking up the product and bringing it to the cash register.
Each stage has its own triggers. In this week’s challenge, I want you to think about the triggers that indicate your Leads have become your Prospects.
To do this, you need to first figure out what constitutes a Lead for you and what constitutes a Prospect. As well, you probably need to think about where your Leads and Prospects interact with you. (Hint: If they interact with you in different places, there’s a good chance that when they move from the one location to another, they transition from Lead to Prospects).
Figuring out the trigger from Lead to Prospect will help you to streamline your sales funnel for maximum efficiency.