Monthly Sales Funnel Check-up

It’s the end of February. Time to fill out your Monthly Sales Funnel Check-up. (And don’t forget to keep these in a binder so you can monitor your business’ trends). Wondering what the heck a Monthly Sales Funnel Check-up is? Read the first Monthly Sales Funnel Check-up blog post that kicked it all off!

Weekly Sales Funnel Challenge: Identify your Customer-to-Evangelist triggers

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

Just read: ‘Building a Successful Food Blog’ at Inc Magazine

In this Inc. Magazine interview by writer Clarissa Cruz, food blogger Deb Perelmen answers questions about what it takes to blog and how she grew her food blog into a (nearly) full-time career. The recipe for building a successful blog is passion + dedication + time + consistency. A valuable lesson for any brand that […]

The innovation gap between small businesses and big businesses

In a Harvard Business Review blog post, Ron Ashkenas asked the question “Can a Big Company Innovate Like a Start-up?”. At the time the post was written (a month ago), Google’s Eric Schmidt was stepping down as CEO and Google’s co-founder Larry Page was taking the role instead. Based on the official statements that followed, […]

Weekly Sales Funnel Challenge: Wrap-up

Earlier this week, I challenged you to figure out your Audience-to-Lead triggers. In my experience, Audience-to-Lead triggers are one of the two most difficult triggers for business owners to identify, primarily because it’s hard to sometimes understand the difference between Audience and Leads. (The other one is Customer-to-Evangelists… don’t worry, we’ll cover that one soon). […]