The innovation gap between small businesses and big businesses

In a Harvard Business Review blog post, Ron Ashkenas asked the question “Can a Big Company Innovate Like a Start-up?”. At the time the post was written (a month ago), Google’s Eric Schmidt was stepping down as CEO and Google’s co-founder Larry Page was taking the role instead. Based on the official statements that followed, […]

Weekly Sales Funnel Challenge: Wrap-up

Earlier this week, I challenged you to figure out your Audience-to-Lead triggers. In my experience, Audience-to-Lead triggers are one of the two most difficult triggers for business owners to identify, primarily because it’s hard to sometimes understand the difference between Audience and Leads. (The other one is Customer-to-Evangelists… don’t worry, we’ll cover that one soon). […]

Weekly Sales Funnel Challenge: Audience-to-Lead triggers

The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a […]

Weekly Sales Funnel Challenge: Wrap-up

In this week’s Weekly Sales Funnel Challenge, I asked you to identify the triggering action that your Prospects perform to advance from the Prospect stage of your sales funnel to the Customer stage. I can probably guess at the outcome for many of you: If you sell digital content, your trigger is a “buy now” […]

How to be a lazy serial entrepreneur (part 2)

In yesterday’s blog post, How to be a lazy serial entrepreneur (part 1), I talked about a client of mine who has started or is starting 8 businesses that are taking a lot of his time and attention. I used the following time-and-attention demand chart to demonstrate where my client’s trouble-spots were. Near the end […]