The Weekly Sales Funnel Challenge is a week-long challenge for business owners to focus on a specific aspect of their sales funnel for one week. It’s a fun way to keep you focused on one of the most important parts of your business. A new Weekly Sales Funnel Challenge is published every Monday and a wrap-up post is published every Friday.
Okay, last week’s Weekly Sales Funnel Challenge was a real challenge! It was a lot of work for you to squeeze into your already busy days.
So I’m going to go easier on you this week. For this week’s challenge, we’re going to choose a competitor and we’re going to write down THEIR sales funnel. Knowing your competitors’ sales funnels will help you keep tabs on what your competitors are up to so they can’t blindside you, and you’ll find ways to differentiate your business.
Writing down one of your competitors’ sales funnels doesn’t have to be complicated:
First choose one competitor. Be specific about who it is. (Don’t generalize by saying “most of my competitors are similar).
Second, list “Audience”, “Leads”, “Prospects”, “Customers”, and “Evangelists” down one side of a paper.
Third, write down all of the elements in each stage of your competitor’s sales funnel that you’re aware of. Maybe do a bit of digging to discover any additional channels or products or tactics that you aren’t aware of.
Email me to let me know how it’s going! I’d love to hear if you find this week’s challenge enlightening.